Counselling as a profession has come a long way in a few decades, but it is also facing serious threats and limitations, both from within and without. Over the next few years, cognitive-behavioural therapy (CBT) as the government's treatment of choice will be funded and supported to the detriment of established services and provision, including counselling. To survive into the 21st century, counselling and counselling training needs to evolve and build on its competitive advantages. An essential part of this evolution is to confront and deal with its shadow aspects and 19th century legacies. Here I suggest some integrative principles which might give counselling a paradigm foundation which will bring out its inherent strengths.